Are You Constantly Searching For A Marketing Pulse?
As an experiment we created a video that was effective with a call-to-action, plus we wanted to test the concept of ‘going above and beyond’ for customers in ways that were simple, however unforeseen. We created the video to A/B test customer reaction, as well as the sales performance, wishing to also identify new ways to make our videos and company much better.
The ‘video clip’ itself was the advertising tool. It was stirring, challenging as well as powerful, yet it was additionally created to BE the marketing tool for the associated products. Testimonial after testimonial, after watching the video suggested this series was an exceptional success, which lead to employees finding personal self-satisfaction in delivering consumers a ‘better than expected experience.’
The amazing part with using this video marketing approach was that it was significantly different than most video advertising approaches we had used previously.
Most marketing videos only provide a ‘sales tool’ informing potential customers as to ‘why’ the items being offered are exactly what they require. The videos will supply the testimonials and also little tidbits of details, leaving the customer with only partial answers to thought provoking concerns.
These are crucial elements in video marketing as well as they are effective, but the unique approach to offering individuals a total and also motivational video clip download was unexpected.
Here’s why I think this technique works. The stirring video clip does not proactively sell a product or service. Due to the fact that this holds true, there is no stress, just the psychological links associated with watching the video. When the video clip is over the viewer will certainly think about others that would certainly gain from seeing this ‘feel good’ inspirational video, which is the reaction we were looking for.
The low-pressure selling of the video is literally making it feasible for an unbelievable number of potential customers to visit the site. Even if they have no interest in acquiring the item today, they will likely find the link helpful and share with others and also I’m quite certain there will certainly be some that decide the motivational marketing video is a solid enough reason to purchase.
What’s more is that the video clip is essentially timeless. The end product might alter periodically, however the video continues to be the cornerstone of the marketing plan. As well as, the fact that undoubtedly numerous individuals will certainly share with business partners, friends and family. The end result being a positive experience.
This is a terrific example of ‘giving greater than one has to’ and by doing so you end up with increased web traffic and customer engagement, as well as a higher conversion rate.
I think part of the problem with a lot of sales videos is that they usually reproduce question from the start. Most people see the sales pitch and look for the angle they recognize is coming. This secondary type of advertising strategy takes them off-guard (pattern interrupt). It is an easy, uncomplicated story that becomes real, psychological, encouraging as well as inspirational, which then leads specifically into the item being offered, yet ultimately the video is based on its own benefits. The video clip itself was the advertising and marketing tool.
The end product might alter from time to time, however the video remains the foundation of the advertising and marketing plan. And also the ‘story connections’ with viewers may vary, especially leading into the call-to-action for the item being offered, however in the end the video clip stands on its very own merits.